Proposal for Engage Your Stage

Find the events that can afford your speakers, and the people who book them.

A pipeline that finds speaking opportunities, checks the budget before anyone gets a message, matches each event to the right speakers on your roster, and starts the conversation in your voice.

Go live in 2 weeks We set up your domains and infrastructure About 4,000 bookers contacted in 3 months

Prepared for Shelley Kelly · October 2026

What we heard

From your call with Santi on October 26.

Your business

You represent mid-tier keynote speakers ($5K–$50K) in human performance and soft skills, and earn a commission on each booking.

What went wrong before

Outbound with Clay and Apollo a few years ago read as automated, and many of the leads couldn't afford a speaker.

Where the money is

Corporate events with real budgets are often private, so they never show up in an event directory.

How it works

Eight steps from a public signal to a conversation in your inbox. Budget is checked before outreach, not after.

1 · FindSignalsAssociation conference pages, event directories, news, and speakers like yours posting about their bookings on LinkedIn.
2 · BuildThe eventOrganizer, date, audience, theme, and the source it came from.
3 · QualifyBudget checkKept only with evidence they can pay $5K–$50K: peer speakers in your fee band, association revenue from public 990 filings, company size.
4 · MatchYour speakersOne event can fit several of your speakers. Every match has a score and a reason.
5 · ContactThe bookerVerified email, Instagram and LinkedIn, checked against your HubSpot so past relationships come first.
6 · YouApproveDrafts land in a review sheet. Nothing sends until you approve the copy.
7 · Reach outThree channelsEmail sends from warmed inboxes. Instagram and LinkedIn messages are queued for your team to send by hand.
8 · YouConversationsInterested replies land in your main inbox with a drafted answer and the speaker's clip. "Wrong person" replies get a referral ask.

Steps where you or your team are involved

Who we target, and who we don't

The titles we search for at each kind of event, and what we filter out before a message is written.

Titles we search for

Associations

  • Executive Director / CEO
  • Director of Education or Professional Development
  • Director of Meetings and Events / Conference Manager
  • Program or Education Committee Chair

Companies

  • VP or Director of Events
  • Head of Sales Enablement (sales kickoffs)
  • VP or Director of Learning and Development
  • Chief People Officer / CHRO / VP of HR
  • Head of Talent Development
  • Director of Internal Communications
  • Chief of Staff (leadership offsites)

Event agencies

  • Meeting planners and event producers who book speakers for their clients
  • Program or Content Directors at conference organizers

Sample signals

What the system reads every day, and what it pulls out of each one.

Sample data · every name, event and number on this page is made up
DW
Dana Whitfield · LinkedIn postKeynote speaker · 2 days ago

"What a room. Thank you to the Northwind Credit Union Association for having me open this year's Leadership Summit. 600 leaders talking honestly about change fatigue."

We pull: Northwind CUAAnnual summit, March600 execsPeer speaker in $10–20K band
SS
Summit State Society of CPAs · Event pageAssociation website · updated this week

"2027 Annual Conference, June 9–11. Keynote speakers will be announced in February. 1,200 members expected."

We pull: Keynotes not yet booked1,200 attendees$1.1M conference revenue (990)
KM
Kestrel Medical · NewsPress release · 5 days ago

"Kestrel Medical will bring its full sales team of 800 together in Scottsdale this January for its first in-person kickoff in three years."

We pull: Sales kickoff, January800 sales staff5,000+ employeesBook by December
LH
Lakeshore HR Leaders Forum · Directory listingEvent directory · new

"1,500 HR leaders, April 2027. Paid keynote slots; proposals for main stage close December 15."

We pull: Main stage, April1,500 HR leadersPaid keynotesDeadline Dec 15

What we build

Five parts, set up in your own accounts so you own the data and the system. Here is what each one looks like.

1

Event and signal database

Every event we find, the budget evidence behind it, the speakers it fits, and how many bookers we found. Events that fail the budget check stay visible, with the reason.

Events · this week
EventWhenBudget evidenceSpeaker matchBookers
Northwind CUA Leadership Summit600 credit union execsMar 2027Peer speaker $10–20K$4.2M revenueMaya Reed · 92
Lena Brooks · 81
3
Kestrel Medical Sales Kickoff800 sales staffJan 20275,000+ employeesTom Alvarez · 882
Summit State CPAs Annual Conference1,200 membersJun 2027$1.1M conf. revenueMaya Reed · 774
Lakeshore HR Leaders Forum1,500 HR leadersApr 2027Paid keynotesLena Brooks · 853
Riverside Young Professionals Meetup80 attendeesFeb 2027Skipped: free event, no paid speakers--
2

Message library

One versioned prompt for each job. New versions are tested against the current one on real sends, and anything that does worse is rolled back.

Message library
PromptChannelVersionStatusReply rate
First touch · associationsEmailv3Active4.8%
First touch · companiesEmailv2 vs v1Testing3.9% vs 3.1%
OpenerInstagramv1Active-
Connection noteLinkedInv1Active-
Speaker matcherInternalv4Active-
Budget checkInternalv2Active-
First touch · associationsEmailv2Retired2.6%
3

Reply and intro assistant

Reads every reply, sorts it, and drafts the answer. Interested buyers are handed to your main inbox. It starts in review mode: you approve its first replies before it runs on its own.

Replies · needs review (3)
Jordan Price · Northwind CUAInterested

"Good timing. We pick 2027 keynotes in January. Can you send a clip and her fee range?"

Drafted: Maya's 2-minute clip, her fee range, and a link to book 15 minutes with you. Your main inbox is copied in.
Approve and sendEdit
Sam Ortiz · Kestrel MedicalWrong person

"I don't handle the kickoff. That's Priya Shah, our VP of Sales Enablement."

Drafted: Thanks Sam, and a short note to Priya mentioning him. Priya added to contacts.
Approve and sendEdit
Unknown · Summit State CPAsUnsubscribe

"Please remove me."

Done: blocked on email, Instagram and LinkedIn. No reply sent.
4

Self-healing setup

Failed steps retry, stuck work is picked back up every hour, a broken data source raises an alert and is skipped, and sending pauses if bounces rise.

System health · today
  • Association event pages212 new pages read
  • LinkedIn speaker posts1,480 posts read, 38 new events found
  • Event directoryReturned 0 rows at 6:00am. Skipped, alert sent, retrying at 9:00am
  • Email verification3 failed checks retried, all recovered
  • SendingBounce rate 1.1%. Sending pauses automatically at 3%
  • Stuck jobs2 picked back up in the last hour
5

First batch and enrichment

Contact data, email verification and a HubSpot cross-check, laid out in the review sheet you approve from. Anyone you've worked with before goes to the top.

Review sheet · first batch
BookerEventEmailInstagramLinkedInHubSpot
Jordan PriceDirector of EducationNorthwind CUA SummitVerifiedFoundFoundBooked Lena in 2023
Priya ShahVP Sales EnablementKestrel Medical SKOVerified-FoundNew
Chris LowellConference ManagerSummit State CPAsVerified-FoundNew
Alex MorenoProgram ChairLakeshore HR ForumCatch-all, held out-FoundNew

Sample messages

The same booker reached three ways, each written for its channel. Every line comes from the signal, the event and the speaker match, not a template with a first name dropped in.

Sample data · made-up names
9:41Mail
SK
Shelley Kellyto Jordan Price

Northwind's 2027 summit

Today, 8:12 AM

Hi Jordan,

Saw Dana Whitfield's post about opening your Leadership Summit. Sounds like the session on change fatigue landed.

If you're starting on the 2027 lineup, I represent Maya Reed. Her keynote is about staying sharp under pressure, and she's spoken to two state credit union leagues this year.

Want me to send a 2-minute clip and her fee range?

Shelley
Engage Your Stage

Email. Sent automatically after you approve the copy.

9:41Instagram
N
northwindcuaNorthwind Credit Union Association
Today 10:30 AM
Hi! Loved the summit recap reel. That closing session looked packed 👏
Are you already lining up keynotes for 2027? I represent a speaker on resilience who'd be a great fit for your members. Happy to send a short clip.
Message...

Instagram. Queued for your team to send by hand from your account.

9:41LinkedIn
JP
Jordan PriceDirector of Education, Northwind CUA
Connection request · Today
Hi Jordan, saw Dana's post about keynoting your Leadership Summit. I represent speakers on resilience and leadership who work with credit union audiences. Would love to connect before you plan 2027.
Write a message...

LinkedIn. Queued for your team to send by hand from your account.

Timeline: today to 3 months

Go live in 2 weeks. We set up your domains and infrastructure in those 2 weeks, and sending starts low while the new inboxes finish warming, so your domains stay out of spam. Dates assume we start this week.

  1. TodayOct 27

    Kickoff

    Onboarding call. We buy your sending domains and start warming the inboxes the same day.

  2. Weeks 1–2through Nov 9

    Domains and infrastructure

    About 7 domains and 20 inboxes, the database, the scheduled jobs and your speaker profiles, all set up for you. The first 300 events are pulled, budget-checked and matched. You approve the copy.

  3. Go liveNov 10

    First sends

    Email starts at low volume. The Instagram and LinkedIn queue goes to your team. The reply assistant runs in review mode.

  4. Weeks 4–6Nov 17 – 30

    Full volume

    Inboxes reach full volume, about 200 emails a day. Training session on running the system. The reply assistant goes on its own once you've approved its first replies.

    ~800 bookers contacted in November
  5. Month 2December

    Steady state

    New events every week, message versions tested against each other, new bookers added as replies point us to them.

    ~1,500 bookers contacted
  6. Month 3January

    Readout

    What's getting replies and bookings, what to change, which speakers to add. Your included consulting hours run through January 27.

    ~1,500 bookers contacted

First 3 months

About 1,200 qualified events and 4,000 bookers contacted by email, plus Instagram and LinkedIn wherever we find them.

Investment

One payment for the build, setup and training.

Build and launch

$7,745 one-time
  • The full build: all five parts above
  • Onboarding call
  • Copy approval: you sign off on every message before it sends
  • New client onboarding: your domains and infrastructure set up in the first 2 weeks
  • Training on how to use it, including how to add a new speaker
  • 2 hours of follow-up consulting, to use in the first 3 months

Optional

$225 per hour

Monthly consulting calls once the included hours are used, for new campaigns, new speakers, or tuning what's working.

Running costs

Paid directly to each tool, in your name. Estimates at the volume above; they rise and fall with volume.

ToolWhat it doesPer month
Instantly (Hypergrowth)Sends and tracks email, up to 25,000 contacts$97
Supabase (Pro)The database behind everything$25
Trigger.devRuns the jobs on a schedule and retries failures$10–50
ClaudeReads signals, matches speakers, writes drafts~$30–60
OpenRouterLow-cost AI for bulk sorting~$5–10
LinkedIn post dataPublic posts from speakers about their bookings~$20–40
Sending inboxesAbout 20 inboxes across about 7 domains~$60–170
Total~$250–450

Plus the sending domains, renewed once a year. Sending from separate domains protects engageyourstage.com's email reputation.

What we need from you

To start this week.